1. Avoid Cluttering the Page with Unnecessary Content
Cluttering the page with too much content is one of the things that should be avoided. A web page should have only just enough text for people to find what they need quickly.
A busy page forces a visitor to think more about what they want to say and then consider how best to say it in a way that best suits their audience.
2. Use Matching Fonts and Colors to Show Your Brand Personality
If your company has a voice or personality, you want to make sure your fonts and colors match that.
What is your company voice? Maybe it’s severe or playful, elegant or rustic. There are many different emotions and messages that companies can portray through their fonts and colors. You have to make sure the message of the font is in sync with the message of the words you are writing; otherwise, it won’t be as effective.
3. Make the Important Elements Bigger and Brighter to Create a Visual Hierarchy
A visual hierarchy is a way to organize content on a page so that the most critical elements are the first thing that someone sees. This is done by making the important elements bigger and brighter than everything else.
Some websites use this technique by making their headline text larger and adding more contrast to it. Others make their navigation or search buttons stand out differently, such as using a different color or placing them over a contrasting background.
The following are some examples of how to use this technique in your layouts:
- Make your logo bigger and put it on top of everything else
- Put search boxes at the top of every page where people can easily find them
- Place navigation links prominently in all pages, for example, with large font size or bright color
4. Consider Mobile Viewers When Designing Your Site for Mobile Devices
Websites are limited regarding how they can be designed and what they can offer to their viewers. One way that this can be solved is by designing for mobile devices.
Designing a website for mobile devices involves taking into account the limitations of mobile screens. These limitations include smaller screen size, slower processing speed, less touch interaction, and reduced bandwidth.
If your website isn’t accessible via a mobile device, it could end up losing potential customers. This is because many people use their phones as their primary or only device when browsing the internet.
5. Keep It Simple, But Not Boring
We tend to gravitate towards complexity when we are under pressure. But that’s not always the best approach. When we try to simplify, we should try to focus on what is really important in the message and cut out the rest.
To keep your copy simple but not boring, you must remember that simplicity isn’t about removing everything from your message but instead removing what is unnecessary. It would be best if you did this while keeping in mind that it is also important for your copy to be entertaining and persuasive.